Strategic Plan

Canterbury Golf Strategic Plan 2008-2011

Vision

‘To deliver integrated and innovative golf strategies to grow the family of Canterbury Golf’

Mission

‘To foster, promote and administer the game of golf as played and enjoyed by both women and men of all playing levels and ages in the Association’s District’

Key Objectives

1. To deliver high quality golf administration

2. To provide a pathway of excellence for players, coaches, selectors and managers

3. To support the family of golf in achieving their objectives

4. To ensure that CGI maintains a strong and stable long-term commercial position

5. To provide timely, comprehensive and transparent decision making and communication

1. THE DELIVERY OF HIGH QUALITY GOLF ADMINSTRATION

General Administration

 Ensure all policies, rules, planning and staff management structures are maintained and reviewed

 Offer timely advice and support on all golfing matters

 Administer meetings, forums and reviews in a efficient manner as required

 Support initiatives that generate new golfers and golf club members

 Assist all CGI voluntary administrators with the delivery of their roles

Competitions and CGI High Profile Events


 Administer all interclub competitions, and review these competitions regularly

 Provide standardised and accessible rules and conditions for all competitions

 Ensure CGI high profile events are promoted and supported consistently

Coaching & Development

 Support the development of junior golfing programmes in clubs and schools

 Support and maintain the progress of talented golfers

 Promote and sustain opportunities for ‘new’ golfers to play golf and join a club

2. PROVIDE A PATHWAY OF EXCELLENCE FOR PLAYERS, COACHES, SELECTORS & MANAGERS

Coaching & Development

 Work alongside NZ Golf to ensure that player and coaching pathways are integrated at all levels

 Implement coaching and development programmes that support club and school based programmes, and ensure players and coaches are receiving the best advice and administration possible

 Work alongside the family of golf and other sporting organisations to ensure that the best golfing outcomes are achieved

Pathway for Players, Coaches, Selectors and Managers

 Establish a pathway for players to ensure talented golfers know how they can progress

 Establish a pathway for coaches, team selectors and team managers

 Ensure that talented players, coaches, selectors and managers are recognised and supported

Selection of Representative Teams

 Ensure that the selection of all representative teams is a transparent process and considers all available players

 The appointment of team selectors and managers will occur on a regular basis, and will promote the progression of selectors and managers

Elite Players and Professional Coaches

 Coordinate all coaching programmes alongside the NZPGA (Professional) Coaches within the region


 Implement programmes for our elite players that will ensure potential is realised

 Work alongside NZ Golf to ensure our elite players are recognised for achievements

 Endeavor to ensure the best technology and training equipment is available for our elite golfers and coaches

3. SUPPORT THE FAMILY OF GOLF IN ACHIEVING THEIR OBJECTIVES

NZ Golf

 Support and promote NZ Golf and their Objectives

 Provide advice, support and recommendations to the Board, Council and staff at New Zealand Golf

Golf Clubs

 Provide advice and support to all clubs within the District

 Promotion of Club golf events and coaching programmes

 Assist with opportunities for casual golfers to join a club golf

 Administer competitions and programmes that satisfy the broader family of golf

Sponsors and Funding Partners

 Support sponsors and funding partners in achieving their objectives


Family of Golf

 Support all groups and organisations within the family of Golf in achieving their objectives

4. TO ENSURE THAT CGI IS IN A STRONG AND STABLE COMMERCIAL POSITION

Finance

 Ensure that a comprehensive and robust budgeting process occurs in October/November each year involving the CGI Board and Management Committee

 Develop cash reserves that allow CGI to maintain a strong financial position

 Implement planning that gives consideration to the replacement of assets

 Identify capital expenditure items, so that annual planning can occur to cover this expenditure

 Establish a Trust to support the development of golf in Canterbury, and also providing stakeholders an outlet to support Canterbury Golf

Sponsorship and Trust Funding

 Develop longer-term sponsorship agreements

 Grow sponsorship benefits through the acquisition of new sponsors and commercial partners

 Seek trust funding where accessible to cover operating expenses

5. TO PROVIDE TIMELY, COMPREHENSIVE AND TRANSPARENT DECISION MAKING AND COMMUNICATION

Internal and external communication

 Implement and maintain consistent and robust decision making processes and communication strategies with all internal and external individuals and groups

Promotion of Golf

 Co-ordination of a promotional strategy for golf in Canterbury to the wider sporting audience

 Comprehensive advertising and promotion of key Canterbury Golf Events

 Focus on breaking down the perceptions of golf clubs and membership as an expensive and elitist

 Promotion of elite Canterbury and NZ players to create interest in the game within Canterbury, and generate role models for young golfers

 Coordination of a golf day or event, alongside CGI family of golf, that allows anyone to play golf

 Processes are implemented and maintained to ensure that all media channels are kept informed of Golf within Canterbury