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A Strategic Response for Golf Clubs to Corona Virus

Posted by: Grant Lewis, General Manager on 19 April 2020

"The Framework for a Strategic Response to the Coronavirus Crisis" - Guiding private clubs through the short-term and long-term financial impact of the COVID-19 crisis. Written by Raymond P. Cronin Founder & Chief Innovator Club Benchmarking

This is an  excellent resource on how clubs can respond to the current crisis. Although it is American based and 34 pages long it is well worth the read. The principles outlined are applicable to clubs here.

 A couple of key take outs:

  1. You need to encourage your members to think like owners not customers. This will change their attitude to things like membership fee rebates etc.
  2. Clubs Compete on Value, Not Price (from page 30).

Enjoy the read.

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